Will the site help us meet our goals?
Work with a developer who can focus on your objectives, rather than a designer who is mostly concerned with the look of the site.Most designers would hate the look of sites like Zappos or
Diapers, but these sites are very effective in meeting the objectives of their owners.
What is a good Website design?
A good design satisfies the visitor's expectations of what a Website should be, with just the right amount of flair.Can we measure our site's effectiveness?
Is the site working to bring in business, and can we prove it?One can track a variety of statistics:
- how many visitors come to the site
- where did they come from
- what search terms people use to find the site
- how many visitors are converted to sales leads
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